ClothIQ: One Stop Platform for Clothing Recommendations

Over the last few years, online shopping has taken a boom in Pakistan, but it has also created problems for both the buyer and the seller. With such a large number of online stores and platforms, one may find it challenging to identify the most suitable clothing item. Also, most e-commerce platforms and stores rely primarily on keyword-based search engines, which can produce inappropriate or incorrect results, particularly when consumers search in common language. For example, if someone searches for a “Blue Shalwar Kameez with a front pocket”, they may receive inaccurate results since the search engines struggle to understand natural language queries and rely heavily on specific keywords. This divergence frustrates shoppers and reduces the overall efficiency and enjoyment of the online purchasing process. On the other hand, sellers also face many challenges. One such challenge is low visibility of their products that they sell due to inefficient search optimization algorithms, which leads to poor sales and missed opportunities.