Ms. Sana Ikram is a distinguished thought leader in the field of Data Analytics and Data Science. With a rich history of experience in analytics strategy and data-driven decision making, she stands out as a beacon in her domain. As the Regional Head of Marketing Data Analytics at Daraz, Ms. Sana Ikram has played a pivotal role in revolutionizing business operations through state-of-the-art data analytics methodologies. Prior to her commendable work at Daraz, she showcased her expertise as a Data Scientist at Afiniti, further solidifying her reputation in the industry.